Web Design Questionnaire

The Design and Branding Questionnaire

Congratulations! You've made the smart decision to get a great looking website that brings impact and results to your business. That's very cool!

The next step is to fill out this Design and Branding Questionnaire, which helps us gather all the information we need to design a beautiful website that helps your business succeed.

Tell us about your vision, your clients, your goals, the look you want, the colors you like… we’ll put our 30+ years of combined experience in graphic design, illustration, commercial marketing, online business, and web development to work for you!

Your Name*

Your Last Name *:

Your state/province and country*:

Which email should we use to contact you?*:

Are we overhauling an existing site or creating a brand new one?

What is your business name and the domain name URL of your site? (For example, ours would be Click2Design.Net at ):

Do you have a tagline or slogan? If so, please let us know:

What style of site would you like?

Now for a few questions about the look and design of your site...

What qualities do you want your business known for? What image do you want your design to convey to visitors? Enter adjectives like friendly, bold, professional, expert, casual, sassy, cool, warm, authoritative, etc. Write as many as you'd like!

What emotion should people feel when they see your web design? Enter adjectives like reassured, confident, energized, motivated, inspired, etc. Write as many as you'd like!

Do you have a specific vision in mind for your web design? If so, share it with us. Some examples include a forest theme, a boardroom theme, a garden theme, a racing theme, etc.

What type of imagery do you prefer for your site?

What blend of color do you prefer?

Which colors do you love? What colors do you hate?

Do you have any graphic assets, like logos, ebook covers, banner ads, or images that you'd like us to include in your design?

Are there elements or features on other sites you've seen that you really like? Please list three to five sites, and specifically what you admire about them - their layout? the colors? funky buttons?

Which social media would you like us to include in your site design? (Twitter, Facebook, LinkedIn, etc)

Now tell us a bit about you and your target market…

In 30 words or less, give us an elevator speech. Tell us who you are and exactly what you do in business or what type of business you have, and what kind of results it gets its clients.

What type of personality do you have when doing business?

List five features about your business or about yourself that jump out at you. (A feature is a fact, such as "easy to work with", "take-no-prisoners attitude", or "high levels of empathy".)

Please describe your ideal customer, the person you want to buy from you or hire you. Who is this person? ("Everyone" doesn't count!) Think of demographics, but also consider this person's personality, habits, likes, dislikes, and lifestyle. Give us a character profile as if we were meeting this person.

Please list three of your main competitors:

Now tell us what makes you different from your competitors – what makes you a better choice?

What should be your website's main goal? (IE, sell a certain product, get people to call you, drive traffic to your blog, encourage sign ups...) It can have secondary goals, but if you had to pick a main "job" for your website, what would it be?

Is there anything else we should know that would help us design a great look for your site?

That's it! You're all done. Give yourself a pat on the back, hit submit to send us your answers and go grab your favorite frosty beverage - you deserve it! We'll be in touch to confirm your order soon.